Body Positive Nutrition Counseling
Industry: Mental Health & Wellness - Nutrition & Diet
Services: Print & Marketing Design // Brand Implementation // Website Design // Brand Mural Design
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Vibrant
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Inviting
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Fun
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Bubbly
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Clean
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Energetic
- Vibrant - Inviting - Fun - Bubbly - Clean - Energetic
Brief
Body Positive Nutrition Counseling wanted a brand that felt as inclusive, fun, and welcoming as their approach to nutrition. They had a logo created by Son of Erik design, but needed a complete visual identity that could be applied consistently across all touchpoints. The goal was to reflect their mission of body inclusivity and empowerment while ensuring the brand felt approachable, exciting, and anything but stuffy.
The Solution
Developing brand graphics, patterns, and typography that captured their fun, inclusive spirit.
Creating photo treatments featuring diverse gender identities, ability levels, and body types to highlight their commitment to inclusivity.
Designing stationery, marketing materials, signage, and a brand mural to bring the identity into physical spaces.
Building a custom-coded, search-engine-optimized Squarespace website to ensure their online presence was as polished and effective as their in-person experience.
To emphasize the client’s inclusive messaging, I incorporated organic waving shapes as recurring graphic elements, adding energy and movement throughout the design. Multi-colored typography treatments were used strategically to highlight key messages and create a visual language that felt dynamic and celebratory.
The Results
The final branding brought Body Positive Nutrition Counseling’s mission to life in every detail. The waving shapes and vibrant colors created a sense of movement and energy, while the diverse photography and typography underscored their welcoming message. The custom-coded website made it easy for potential clients to find them online, navigate their services, and feel immediately at ease. Across stationery, marketing materials, and signage, the brand’s cohesive identity left a lasting impression of warmth, excitement, and inclusivity.
What the Client Said
”When I first saw the brand mural, I literally squealed with excitement! Once I calmed down, I couldn’t stop smiling—it perfectly captures how FUN this brand is, and I’m absolutely overjoyed.”
Key Takeaways
Thoughtful design can reflect and amplify a brand’s mission.
Inclusive branding requires attention to detail in visuals, messaging, and user experience.
Custom solutions, like coding and SEO optimization, can help small businesses shine online.
Rebecca Armstrong,
Body Positive Nutrition Counseling
The Brand
The Marketing Materials
The Website
This project was completed during employment at Son of Erik Design and was developed under the agency’s creative direction. The work presented reflects my role in executing the design with iterative feedback and guidance from the agency.