Tips & Tricks - A Brand Strategy Blog for Small Businesses

Abbie Hokanson Abbie Hokanson

Why DIY Branding Isn’t Saving You Money & What to Do Instead

DIY branding might feel like a quick win, but it’s secretly draining your time, costing you customers, and making your business look...meh. A Canva template isn’t going to wow your audience or set you apart. Ready for branding that actually works? Let’s talk about why DIY isn’t cutting it—and how to fix it without breaking the bank.

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Abbie Hokanson Abbie Hokanson

5 Steps for a Cohesive Brand Experience Across Touchpoints

Does your branding feel like a hot mess? One style on Instagram, another on your website, and don’t even get started on your email design? Your customers are confused—and when they’re confused, they leave. Let’s fix that. Here’s how to create a brand experience that’s consistent, clear, and impossible to ignore (in the best way).

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Abbie Hokanson Abbie Hokanson

The Biggest Branding Mistakes Small Businesses Make—

Your branding could be sabotaging your business without you even knowing it. Mismatched visuals? Confusing messaging? Overcomplicated designs? Yep, these are big-time trust killers. Don’t worry—these mistakes are fixable. Let’s break down the most common branding slip-ups and how to turn them around so your business shows up like the pro you are.

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Abbie Hokanson Abbie Hokanson

Building a Visual Identity That Grows With Your Business

Your logo is the face of your brand, but it’s only the beginning. If your branding isn’t designed to grow with your business, it’s holding you back. Let’s talk about creating a timeless, adaptable brand identity that evolves as you do—so you can go from just another logo to the kind of brand people remember.

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Abbie Hokanson Abbie Hokanson

Some Tips on How to Boost the SEO on your Squarespace Site

Your website isn’t just for looks—it’s your 24/7 marketing machine. But if no one’s finding it, it’s not doing its job. The good news? Squarespace SEO doesn’t have to be hard. With a few simple tweaks—like smarter keywords, faster load times, and better content—you can bring in more traffic and let your site do the heavy lifting.

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