5 Steps for a Cohesive Brand Experience Across Touchpoints

The Problem: Your Brand Feels Disjointed

Ever seen a business with mismatched branding? Their Instagram is fun and playful, but their website feels like a boring corporate template. It’s confusing, and guess what? Confused customers don’t buy.

Step 1: Audit Your Current Touchpoints

Take stock of everywhere your brand shows up:

  • Social media, website, emails, packaging, signage—you name it.
    Ask yourself: Is it all consistent?

Step 2: Define Your Brand Basics

Every brand needs these locked down:

  • Logo Variations: Have options for different uses (full logo, icon, wordmark).

  • Color Palette: Stick to 4-6 colors that work together.

  • Typography: Two to three fonts max, with clear hierarchy.

Step 3: Speak in One Voice

From your website copy to Instagram captions, your tone should feel like one person. Define whether your voice is formal, conversational, playful, or something else.

Step 4: Create a Style Guide

A style guide is your cheat sheet for keeping your brand consistent. It outlines everything—logos, colors, fonts, tone of voice, and more.

Practical Tips to Build Consistency Today

  1. Pick a Platform: Start by making one platform (like your website) the gold standard.

  2. Batch Your Content: Use tools to create and schedule posts that stick to your guidelines.

  3. Get a Pro’s Help: If this feels overwhelming, call in a designer to streamline your branding.

The Bottom Line

Consistency isn’t boring—it’s powerful.

Let’s make your brand look and feel like you everywhere it shows up.

Previous
Previous

Why DIY Branding Isn’t Saving You Money & What to Do Instead

Next
Next

How to Make Your Brand Stand Out in a Saturated Market