Star Valley Plein Air

Industry: Art & Culture // Community Events

Services: Logo Design // Brand Strategy

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Versatile

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Minimalistic

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Androgynous

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Down-to-Earth

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Clever

- Versatile - Minimalistic - Androgynous - Down-to-Earth - Clever

Brief

Star Valley Plein Air, an annual event organized by the Star Valley Arts Council, needed a logo and cohesive brand strategy that could represent the diversity of the artists, mediums, and subjects showcased at their gathering. The event’s mission is to provide artists with a space to learn from one another, showcase their work, and connect with the local community. They envisioned a design that would reflect their warm, down-to-earth, and welcoming reputation, while still being clever enough to resonate with an audience of artists who appreciate thoughtful, intentional design.

The goal was to create a visually distinct and versatile logo that stood out among competitors and clearly communicated Star Valley Plein Air’s focus on bringing fine art to the community.

The Solution

To capture the essence of Star Valley Plein Air, I developed a compartmental logo design that represents different facets of the plein air art experience, creating a dynamic visual narrative within a unified composition.

This design strategy was rooted in the brand’s core values of sincerity and down-to-earth community spirit, while also incorporating the following elements to ensure versatility and adaptability:

  • Clever Composition: The compartmental design invites artists to see themselves in the brand, emphasizing the range of mediums, styles, and subjects showcased at the event.

  • Dark Blue Color Palette: The palette captures the depth and tranquility of the natural world, aligning with Star Valley’s scenic landscapes and evoking a sense of trust and professionalism.

  • Versatility: The logo is adaptable for print, digital, and merchandise, ensuring consistent branding across all platforms.

The Results
The final logo successfully embodies the event’s mission to celebrate creativity and community. Its compartmental design and elegant execution resonate with artists while remaining functional for practical applications. Paired with a clear brand strategy, the logo positions Star Valley Plein Air as a hallmark event for fine arts in the region, building excitement and engagement for years to come.

What the Client Said
”I’ve gone back to Abbie multiple times for different logo projects because I love her style, and am always impressed with her creativity. Her designs are unique and very personal to each client. Give her a try. You won’t be disappointed.”

Key Takeaways

  • A compartmental design can represent diversity and complexity while maintaining unity.

  • Thoughtful color choices, like dark blue, can evoke natural beauty and professionalism.

  • A cohesive brand strategy aligns visuals with an organization’s mission, creating a lasting connection with the target audience.

Lxi Weber,

Star Valley Arts Council