The [New] Culture of Work Pocket Book
Industry: Corporate Culture // Human Resources (HR) // Workplace Communication
Services: Print & Marketing Design // Infographic Design // Brochure Design
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Disruptive
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Unconventional
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Direct
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Striking
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Digestable
- Disruptive - Unconventional - Direct - Striking - Digestable
Brief
The COVID-19 pandemic transformed the way businesses operate, bringing unprecedented challenges to how companies approach corporate culture. As organizations moved toward remote and hybrid work models, the need for a resource to guide them in redefining productivity, collaboration, and employee well-being became clear.
How could businesses foster a strong, adaptable culture in a world with blurred boundaries between work and home?
The Solution
Color Palette: A bold combination of white, black, and yellow emphasizes clarity, energy, and innovation. Yellow draws attention to key insights, while the monochrome backdrop ensures a polished, modern look.
Grayscale Photography: The use of grayscale imagery reinforces a timeless, professional feel, focusing on the people at the heart of workplace transformation.
Visual Symbolism: Graphic lines throughout the guide represent the traditional foundations of corporate America, intersecting with new, blurred boundaries that define relationships and expectations in the workplace.
Infographics and Charts: Key data and insights are presented in clear, visually engaging formats to simplify complex information and maintain reader focus.
The Results
This pocket guide has become an indispensable resource for organizations redefining their corporate culture. Its clear, actionable advice and visually striking design make it a go-to tool for fostering productivity, collaboration, and employee well-being in the modern workplace. By balancing timeless elements with forward-thinking visuals, the guide helps readers feel prepared to meet the challenges of today’s work environment.
Key Takeaways
A simple yet striking color palette can enhance clarity and focus.
Grayscale photography lends a professional, timeless touch while keeping the focus on people.
Thoughtful design reinforces key themes, such as adaptability and innovation, in workplace culture.
