Being Coffee Roasters:
A Bold Redesign Concept
Industry: Food & Beverage
Services: Logo Design & Branding // Print & Marketing Design // Packaging Design
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Different
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Ethereal
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Illustrative
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Imaginative
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Premium
- Different - Ethereal - Illustrative - Imaginative - Premium
Brief
Being Coffee Roasters needed to reinvent itself to stand out in a highly competitive coffee market. The goal was to attract a younger, eco-savvy audience while maintaining the brand’s focus on premium-quality coffee. The redesign had to break away from conventional coffee branding, instead embracing an abstract, otherworldly aesthetic that reflected the company’s vision and values.
The Solution
To modernize the brand and establish a striking presence, the new design introduced bold, abstract elements that embodied creativity and originality:
• Logomark: A design that merges organic growth with ethereal intrigue, symbolizing the transformative journey of coffee from seed to cup.
• Packaging Design: Vibrant, abstract shapes combined with a rich color palette to represent the depth of flavor profiles. Warm accent colors were used to evoke comfort and the experience of the perfect cup of coffee.
• Marketing Materials: Ship-to-home collateral extended the brand’s identity beyond packaging, telling a cohesive story across physical and digital platforms.
The Results
The conceptual redesign positions Being Coffee Roasters as a standout brand in the crowded coffee market by combining a bold visual identity with an ethereal, modern aesthetic that appeals to a new generation of coffee lovers. The design ensures instant recognition on shelves through vibrant packaging that grabs attention and communicates premium quality. Abstract shapes and rich, vibrant colors resonate with design-savvy audiences, particularly younger coffee enthusiasts seeking originality and depth. Beyond the shelf, the cohesive branding extends seamlessly across marketing collateral and online touchpoints, reinforcing a consistent and memorable story that highlights the brand’s commitment to quality and creativity at every customer interaction.
Key Takeaways
• The bold, abstract packaging design ensures Being Coffee Roasters stands out in a crowded market, grabbing attention and communicating premium quality at first glance.
• The rich color palette and ethereal aesthetic create a sensory experience that resonates with coffee lovers, sparking curiosity and inspiring loyalty.
• From packaging to marketing collateral and online presence, the unified branding reinforces the brand’s story, delivering a seamless and memorable experience at every interaction.